DHI — Smart Tech
FEATURED:
USEFUL:
SMART AD PLACEMENTS
FOR SMARTER MALLS
[ SMART TECH ]
WE TURN MALL SCREENS INTO A PROGRAMMATIC AD NETWORK POWERED BY AI AND REAL-TIME AUDIENCE ANALYTICS. ADVERTISERS GET DIGITAL-LIKE CONTROL AND MEASURABLE ROI, WHILE MALLS MAXIMIZE REVENUE FROM EVERY SCREEN.
SMART MALL ADS
AI-powered platform that transforms shopping mall screens into a programmatic ad network with real-time audience analytics.
3X
500K
+35%
ROI IMPROVEMENT
IMPRESSIONS
/MONTH
/MONTH
REVENUE GROWTH
Engage audiences • Boost revenue • Measure impact
DHI SMART SOLUTION
ABOUT DHI — AD
WE TRANSFORM SHOPPING MALL SCREENS INTO A SMART ADVERTISING NETWORK WITH AI-POWERED AUDIENCE ANALYTICS AND PROGRAMMATIC BOOKING.
Our platform redefines offline advertising by transforming mall screens into a measurable, data-driven medium. It enables brands to plan and manage campaigns in high-traffic shopping environments with greater efficiency and accountability.
Using computer vision and AI, the system captures real-time data on foot traffic, impressions, and audience demographics. This makes offline ads as transparent and measurable as online campaigns.
$40B+
GLOBAL DOOH MARKET SIZE
70%
BRANDS SEEK MEASURABLE OFFLINE ADS
1B+
MONTHLY SHOPPERS IN MALLS WORLDWIDE
15% CAGR
EXPECTED GROWTH RATE
90%
SCREENS CURRENTLY UNDERMONETIZED
PROBLEM WE SOLVE
Shopping malls have many digital screens, but selling ad space is inefficient.
Advertisers struggle to:
Advertisers struggle to:
- Quickly find and book screens.
- Measure how many people actually saw their ads.
- Optimize placements for their target audience.
FEATURES
A PLATFORM THAT ENABLES SEAMLESS BOOKING AND MANAGEMENT OF AD SPACE ON MALL VIDEO SCREENS.
- Self-service web app for advertisers.
- Real-time audience analytics from camera data (foot traffic, impressions).
- Automated renewals and recommendations based on audience clustering.
- Flexible pricing models — by time, by impressions, or by auction for premium spots.
- Promotions and discounts for underperforming locations.
OUR SOLUTION
MONETIZATION
AUCTION-BASED PRICING SYSTEM
Prime locations like entrances or elevators sold via bidding, maximizing value for mall owners.
AUTOMATION
PROGRAMMATIC ADVERTISING MODEL
Seamless booking and delivery of ads - bringing the precision of online ads to offline mall screens.
OPTIMIZATION
SMART RECOMMENDATION ENGINE
Suggests the best screens, times, and locations to reach the right audience and boost campaign impact.
ANALYTICS
COMPUTER VISION & AI INSIGHTS
Real-time detection of movement, foot traffic heat maps, and audience measurement with demographic breakdown.
Our platform is built on advanced AI and data-driven models, transforming how offline advertising works.
TECHNOLOGY
FOR SHOPPERS
FOR MALLS
Increased ad revenue through optimized screen utilization.
Our platform simplifies the sales process, reducing operational costs and making it easier to attract a wider range of advertisers.
Malls transform their screens into premium assets that deliver constant value and enhance the shopping environment.
Our platform simplifies the sales process, reducing operational costs and making it easier to attract a wider range of advertisers.
Malls transform their screens into premium assets that deliver constant value and enhance the shopping environment.
[01]
[02]
FOR ADVERTISERS
[03]
A more relevant, informative, and engaging shopping experience. Instead of generic ads, viewers see content that matches their interests and improves the atmosphere of the mall. This creates a smarter, more connected environment that adds value to their visit.
A new standard of transparency and accountability in offline advertising. Campaigns are fully measurable, with real-time analytics on audience size, demographics, and ROI. Advertisers gain flexibility to choose locations, set budgets, and optimize content based on performance data.
BENEFITS FOR STAKEHOLDERS
STAGE 4: DELIVER
Once everything is set, the platform automatically displays the ads on the selected screens. Delivery is precise, flexible, and reliable, guaranteeing that campaigns reach the right audience in real time.
STAGE 1: SELECT
Advertisers start by choosing the mall and specific video screens through our intuitive web app. This step ensures full control over location and visibility, matching brand goals with the right audience context.
STAGE 3: CREATE
Advertisers upload their content and define campaign objectives - from desired impressions and target demographics to budget and duration. Every detail is optimized to ensure relevance and impact.
SECONDS
AVERAGE DURATION OF A SINGLE AD SPOT
30
TRANSPARENCY
IMPRESSIONS / DAY
AVERAGE NUMBER OF AD VIEWS ON SCREENS IN A LARGE MALL
FULL VISIBILITY INTO AUDIENCE, DEMOGRAPHICS, AND ROI
100%
250K
The platform processes camera data to understand foot traffic patterns and predict exposure. Advanced algorithms provide a clear estimate of how many people will see the ad and at what times of the day.
STAGE 2: ANALYZE
At the end of the campaign, advertisers receive detailed analytics: exact view counts, demographic breakdown, and ROI measurement. This feedback loop makes future campaigns smarter, more cost-effective, and performance-driven.
STAGE 5: REPORT
PROCESS
HOW IT WORKS?
TRANSPARENCY
FULL VISIBILITY INTO AUDIENCE, DEMOGRAPHICS, AND ROI
100%
At the end of the campaign, advertisers receive detailed analytics: exact view counts, demographic breakdown, and ROI measurement. This feedback loop makes future campaigns smarter, more cost-effective, and performance-driven.
STAGE 5: REPORT
STAGE 4: DELIVER
Once everything is set, the platform automatically displays the ads on the selected screens. Delivery is precise, flexible, and reliable, guaranteeing that campaigns reach the right audience in real time.
STAGE 3: CREATE
Advertisers upload their content and define campaign objectives - from desired impressions and target demographics to budget and duration. Every detail is optimized to ensure relevance and impact.
SECONDS
AVERAGE DURATION OF A SINGLE AD SPOT
30
IMPRESSIONS / DAY
AVERAGE NUMBER OF AD VIEWS ON SCREENS IN A LARGE MALL
250K
The platform processes camera data to understand foot traffic patterns and predict exposure. Advanced algorithms provide a clear estimate of how many people will see the ad and at what times of the day.
STAGE 2: ANALYZE
STAGE 1: SELECT
Advertisers start by choosing the mall and specific video screens through our intuitive web app. This step ensures full control over location and visibility, matching brand goals with the right audience context.
PROCESS
HOW IT WORKS?
OUR TEAM
TEAM
Our team brings together strategy, creativity, and technology to redefine how brands connect with people in the physical world.
Get personalized guidance on how our platform can help you maximize ad revenue, reach your target audience, and make offline campaigns fully measurable.
SIGN UP FOR
CONSULTATION
SUBMIT
+
- Digital out-of-home (DOOH) advertising market is expanding rapidly, both globally and regionally.
- Brands demand measurable, data-driven offline advertising solutions.
- Shopping malls offer a high-traffic, high-value environment for advertisers seeking reach and impact.
MARKET OPPORTUNITY
IMAGINE MANAGING YOUR OFFLINE ADS WITH THE SAME EASE AND PRECISION AS GOOGLE ADS CONSOLE.
"OUR JOURNEY IS ABOUT TRUST — BUILDING A SYSTEM WHERE MALLS, BRANDS, AND PEOPLE ALL WIN TOGETHER."
We’d love to hear from you. Whether you have questions about our platform, partnership opportunities, or press inquiries - our team is ready to help.
CONTACT
CONTACT US
4B Drievriendenstraat, 3014JR
Rotterdam, Netherlands
Rotterdam, Netherlands
INFO@DHI-SMART.TECH
+31 62 716 76 43
